v. 21 n. 1 (2021): Janeiro/Março

Publicado: 2021-03-15

EDITORIAL

  • Editorial

    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.2132
    José Edson Lara
    1

EDITORIAL INGLES

  • Editorial

    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.2133
    José Edson Lara
    2

EDITORIAL ESPANHOL

  • Editorial

    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.2134
    José Edson Lara
    3

ARTIGO

  • Small-sized enterprises management in the aspect of organizational culture

    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.2023
    Dorota Klimecka-Tatar, Marta Niciejewska
    4-24

  • Le bonheur dans l’environnement de travail

    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.2019
    Aline Botolotto, Flavia Camargo Bernardi, Uiliam Hahn Biegelmeyer, Mario Noel
    25-46

  • Study the effect of advertising effectiveness on the CRM and loyalty with the mediating role of providing the quality of services

    DOI: https://doi.org/10.20397/2177-6652/2020.v20i1.1712
    Hamid Rasouli, Zahra Shirazian, Hosein Rasuli
    47-72

  • Using the fmea method as a response to a customer complaint: a case study

    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.2017
    Szymon T. Dziuba, Manuela Ingaldi, Agata Kozina, Marcin Hernes
    73-88

  • Analisando métodos de machine learning e avaliação do risco de crédito

    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.2089
    Felipe Fernandes Coelho, Daniel Penido de Lima Amorim, Marcos Antônio de Camargos
    89-116

  • The value at the industry 4.0 and the digital transformation process: evidence from Brazilian small enterprises

    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.1860
    Giovani Cruzara, Emanuel Campigotto Sandri, Ana Paula Mussi Szabo Cherobim, José Roberto Frega
    117-141

  • Intention of adoption of social media in projects

    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.2003
    Alex de Souza Santana, Cristina Dai Prá Martens
    142-159

  • Avaliação de eficiência do serviço de internet móvel no Brasil utilizando análise envoltória de dados

    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.1858
    Lucilene da Silva Leite, José Carlos Ferrer Simões, Wallacy Nascimento de Sousa, João Carlos Félix de Souza
    160-187

  • A intenção de compra de cerveja artesanal com aplicação de realidade aumentada

    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.1979
    Sandra Maria Rodrigues, José Sarto Freire Castelo, Lucas Lopes Ferreira Souza
    188-212

  • Análise da influência do número de candidatos a doação de sangue no lead time de um doador em um Hemocentro

    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.2022
    Mateus Santana, Beatriz Miwa Murase, Manoel Francisco Carreira, Gilberto Clóvis Antonelli
    213-244

  • Contributions from entrepreneurial universities to the regional innovation ecosystem of Boston

    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.2021
    Simone Boruck Klein, Maria Celeste Reis Lobo de Vasconcelos, Reginaldo de Jesus Carvalho Lima, Simone Cristina Dufloth
    245-268

  • VICS - Visualization of Economic, Social and Technological Information of the Technological Base Ecosystem of the State of Tocantins

    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.1987
    Jeferson Morais da Costa, Glenda Michele Botelho, Matheus Almeida Farias da Silva, Ary Henrique Morais Oliveira
    269-296

PENSATA