Vol. 21 No. 1 (2021): Janeiro/Março

Published: 2021-03-15

EDITORIAL

  • Editorial

    José Edson Lara
    1
    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.2132

EDITORIAL INGLES

  • Editorial

    José Edson Lara
    2
    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.2133

EDITORIAL ESPANHOL

  • Editorial

    José Edson Lara
    3
    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.2134

ARTIGO

  • Small-sized enterprises management in the aspect of organizational culture

    Dorota Klimecka-Tatar, Marta Niciejewska
    4-24
    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.2023

  • Le bonheur dans l’environnement de travail

    Aline Botolotto, Flavia Camargo Bernardi, Uiliam Hahn Biegelmeyer, Mario Noel
    25-46
    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.2019

  • Study the effect of advertising effectiveness on the CRM and loyalty with the mediating role of providing the quality of services

    Hamid Rasouli, Zahra Shirazian, Hosein Rasuli
    47-72
    DOI: https://doi.org/10.20397/2177-6652/2020.v20i1.1712

  • Using the fmea method as a response to a customer complaint: a case study

    Szymon T. Dziuba, Manuela Ingaldi, Agata Kozina, Marcin Hernes
    73-88
    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.2017

  • Analisando métodos de machine learning e avaliação do risco de crédito

    Felipe Fernandes Coelho, Daniel Penido de Lima Amorim, Marcos Antônio de Camargos
    89-116
    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.2089

  • The value at the industry 4.0 and the digital transformation process: evidence from Brazilian small enterprises

    Giovani Cruzara, Emanuel Campigotto Sandri, Ana Paula Mussi Szabo Cherobim, José Roberto Frega
    117-141
    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.1860

  • Intention of adoption of social media in projects

    Alex de Souza Santana, Cristina Dai Prá Martens
    142-159
    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.2003

  • Avaliação de eficiência do serviço de internet móvel no Brasil utilizando análise envoltória de dados

    Lucilene da Silva Leite, José Carlos Ferrer Simões, Wallacy Nascimento de Sousa, João Carlos Félix de Souza
    160-187
    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.1858

  • A intenção de compra de cerveja artesanal com aplicação de realidade aumentada

    Sandra Maria Rodrigues, José Sarto Freire Castelo, Lucas Lopes Ferreira Souza
    188-212
    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.1979

  • Análise da influência do número de candidatos a doação de sangue no lead time de um doador em um Hemocentro

    Mateus Santana, Beatriz Miwa Murase, Manoel Francisco Carreira, Gilberto Clóvis Antonelli
    213-244
    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.2022

  • Contributions from entrepreneurial universities to the regional innovation ecosystem of Boston

    Simone Boruck Klein, Maria Celeste Reis Lobo de Vasconcelos, Reginaldo de Jesus Carvalho Lima, Simone Cristina Dufloth
    245-268
    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.2021

  • VICS - Visualization of Economic, Social and Technological Information of the Technological Base Ecosystem of the State of Tocantins

    Jeferson Morais da Costa, Glenda Michele Botelho, Matheus Almeida Farias da Silva, Ary Henrique Morais Oliveira
    269-296
    DOI: https://doi.org/10.20397/2177-6652/2021.v21i1.1987

PENSATA