La gestión de emprendimientos asociativos. identificación de los factores claves de éxito

Authors

  • Ronise M. Figueiredo
  • Luis Fernando da Costa Rocha

DOI:

https://doi.org/10.20397/2177-6652/2002.v1i1.112

Abstract

Com a evolução do mercado de Planos de Saúde Odontológicos no Brasil, foram surgindo algumas tímidas formas de planos de atendimento odontológico que eram quase sempre ‘cartões de desconto’ e não realmente planos com efetivas coberturas como os de hoje.

 

Mais recentemente surgiram algumas empresas e umas poucas cooperativas oferecendo planos parciais, sempre tendo como alvo a associação a Operadoras de Planos de Saúde Médicos já existentes, tornando-se simplesmente uma extensão ou apêndice das coberturas médicas e hospitalares daqueles planos. Em 1998 o mercado de trabalho na odontologia se apresentava de uma forma conturbada, com a invasão de capital estrangeiro nas empresas de saúde tornando-as empresas multinacionais e mercantilistas.

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Published

2010-09-20

How to Cite

Figueiredo, R. M., & Rocha, L. F. da C. (2010). La gestión de emprendimientos asociativos. identificación de los factores claves de éxito. Journal of Management & Technology, 1(1). https://doi.org/10.20397/2177-6652/2002.v1i1.112

Issue

Vol. 1 No. 1 (2002): janeiro/dezembro

Section

ARTIGO

License

Copyright (c) 2002 Revista Gestão & Tecnologia

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