Green Supply Chain Management: Integrating Quality Practices for Sustainability
DOI:
https://doi.org/10.20397/2177-6652/2026.v26i2.3215Palabras clave:
Green Innovation, Environmental Performance, Operational Performance, Hard Quality Management, Soft Quality Management, Eco-DesignResumen
The research investigates green innovation and quality management's role in enhancing firm performance. The aim is to provide companies with an equitable balance of profit and conservation of nature. A quality management, eco-practices, and performance survey is employed in this study. SmartPLS is applied to test hypotheses and investigate indirect and direct impact among variables-hard/soft quality management and green innovation. Results are that hard and soft quality management significantly influences environmental management and operational performance. Eco-design, internal environmental management, and recovery of investment enhance environmental performance that enhances operation performance. The research fills gap in linking quality management to green innovation and sustainability and offers practical lessons on incorporating environmental accountability into operational success. This covers the employee's major contribution to propel projects in corporate sustainability. Larger sample sizes will help to improve representativeness in future studies by means of exogenous drivers like market demand, policy, and industry-based management comparison.
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