Green Supply Chain Management: Integrating Quality Practices for Sustainability

Authors

DOI:

https://doi.org/10.20397/2177-6652/2026.v26i2.3215

Keywords:

Green Innovation, Environmental Performance, Operational Performance, Hard Quality Management, Soft Quality Management, Eco-Design

Abstract

The research investigates green innovation and quality management's role in enhancing firm performance. The aim is to provide companies with an equitable balance of profit and conservation of nature. A quality management, eco-practices, and performance survey is employed in this study. SmartPLS is applied to test hypotheses and investigate indirect and direct impact among variables-hard/soft quality management and green innovation. Results are that hard and soft quality management significantly influences environmental management and operational performance. Eco-design, internal environmental management, and recovery of investment enhance environmental performance that enhances operation performance. The research fills gap in linking quality management to green innovation and sustainability and offers practical lessons on incorporating environmental accountability into operational success. This covers the employee's major contribution to propel projects in corporate sustainability. Larger sample sizes will help to improve representativeness in future studies by means of exogenous drivers like market demand, policy, and industry-based management comparison.

Author Biographies

Sidra Sidra, Sichuan University, China

Sidra is a Master’s degree student at Business School, Sichuan University. She got his Bachelor’s Degree in 2020 in Information Technology from the University of Sindh. Her research interests focus on Artificial intelligence, project management, green innovation, decision making and sustainability.

Shah Mehmood Wagan, Sichuan University, China

The author holds a PhD from the Business School of Sichuan University. He received his Master's degree in International Economics and Trade from Southeast University in 2016. His research interests focus on project management, green innovation, organizational performance, AI marketing, and sustainability.

Xinli Zhang, Sichuan University, China

She is professor at Business School, Sichuan University, China, with a particular focus on Her work emphasizes how emerging technologies can be leveraged to solve complex real-world problems across diverse industries, including healthcare, finance, and environmental sustainability. Dr. Zhang has established a strong academic presence through her innovative contributions to both theoretical advancements and practical applications. With numerous peer-reviewed publications to her name, she has shared her findings in reputable journals and presented at international conferences, earning recognition from peers and experts worldwide.

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Published

2026-06-23

How to Cite

Sidra, S., Wagan, S. M., & Zhang, X. (2026). Green Supply Chain Management: Integrating Quality Practices for Sustainability. Revista Gestão & Tecnologia, 26(2), 10–39. https://doi.org/10.20397/2177-6652/2026.v26i2.3215

Issue

Vol. 26 No. 2 (2026)

Section

ARTIGOS

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