O uso das mídias sociais para fomento à gestão do conhecimento: um estudo sobre sua aderência na Marinha do Brasil

Lygia Hryniewicz; Carla Danielle Monteiro Soares; Simone do Nascimento Souza; Manuela Fortes Lorenzo

doi:10.20397/2177-6652/2026.v26i3.3166

Authors

Lygia Hryniewicz Fundação Getúlio Vargas
Carla Danielle Monteiro Soares Fundação Getúlio Vargas/Escola Brasileira de Administração Pública e Empresas https://orcid.org/0000-0001-6722-4429
Simone do Nascimento Souza Marinha do Brasil https://orcid.org/0009-0008-0033-9983
Manuela Fortes Lorenzo Fundação Getúlio Vargas/Escola Brasileira de Administração Pública e Empresas https://orcid.org/0000-0002-2494-2225

DOI:

https://doi.org/10.20397/2177-6652/2026.v26i3.3166

Keywords:

Gestão do conhecimento; Compartilhamento de conhecimento; Mídias sociais; Marinha do Brasil; Modelagem de equações estruturais.

Abstract

Objective: The objective of this study is to identify the factors that influence the intention of Brazilian Navy (BN) personnel to share knowledge through social media.

Methodology/Methodological Procedures: The research involves a survey with the participation of 125 respondents associated with the Brazilian Navy's Netuno Program. Data were collected through an online questionnaire using a 5-point Likert scale and analyzed using structural equation modeling (SEM) with the lavaan package in the R software.

Originality/Relevance: This study addresses a theoretical gap related to the limited national academic production on the intersection between knowledge management and social media, especially in the context of the Armed Forces. The research is relevant as it explores a still underexamined topic in public institutions, involving the use of social media as strategic tools for knowledge management (KM).

Main Results: The results indicate that perceived usefulness, ease of use, and reciprocity are the main factors influencing the intention of BN personnel to share knowledge through social media.

Theoretical/Methodological Contributions: The study contributes to the literature by validating a theoretical model that integrates variables such as perceived usefulness, ease of use, and reciprocity in the context of knowledge sharing on social media. Furthermore, the research reinforces the applicability of the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) in complex organizational contexts, such as the military.

Social/Management Contributions: These findings can be applied to other public or military organizations seeking to enhance their knowledge management practices through digital technologies.

Author Biographies

Carla Danielle Monteiro Soares, Fundação Getúlio Vargas/Escola Brasileira de Administração Pública e Empresas

Doutora em Administração e Mestre em Gestão Empresarial pela Escola EBAPE, Fundação Getúlio Vargas (RJ). Pós-graduada em Marketing Executivo pelo IBMEC/RJ. Graduada em Comércio Exterior pela Universidade Estácio de Sá. Sólida experiência em empresas de grande porte do segmento de Petróleo (Exploração e Distribuição), nacionais e multinacional. Atuação nas áreas de Estratégia de Marketing & Comunicação, Gerente de Projeto Global (EUA) e Especialista de Marca, recebendo prêmios por vários trabalhos realizados. Professora Adjunta da Escola Brasileira de Administração Pública e de Empresas da Fundação Getúlio Vargas (FGV EBPAE). Coordenadora do Programa de Iniciação Científica (PIBIC) da FGV EBAPE, desde 2017 e também Coordenadora do Projeto Vivências Organizacionais (FIeld Project) para o Curso de Graduação Presencial da mesma Escola. Linhas de Pesquisa: Tecnologia da Informação e Comunicação (redes sociais, e-democracy, comunicação política), Comunicação Organizacional; Participação e Governo eletrônico; Teoria-ator-rede. Atuou como Coordenadora Acadêmica do Curso Relações Internacionais e do International Office do Centro Universitário IBMR pertencente à rede de universidades Laureate. Docente e tutora do Programa de Pós-Graduação da Universidade Federal Fluminense (PPGE) e Professora de graduação e pós nas áreas de Administração, Marketing Internacional, Negociações Internacionais e Comunicação Empresarial. Fluente em inglês e espanhol.

Simone do Nascimento Souza, Marinha do Brasil

MBKM - Master on Business and Knowledge Management (Centro de Referência em Inteligência Estratégica/COPPE).

Mestrado Profissional em Administração Pública (FGV EBAPE)

Especialização em Gestão Pública (Universidade Federal do Rio de Janeiro: Rio de Janeiro, Rio de Janeiro, BR)

Graduação em Administração (Centro Universitário Celso Lisboa: Rio de Janeiro, Rio de Janeiro, BR)

Manuela Fortes Lorenzo, Fundação Getúlio Vargas/Escola Brasileira de Administração Pública e Empresas

Researcher in Information and Communication Technology for Development (ICT4D), currently affiliated with e:lab (Laboratório de Pesquisa em Governo e Negócios Eletrônicos). My academic journey began during my undergraduate studies in Economics, where I discovered a profound interest in research through a scientific initiation project. Pursuing a master's degree in administration at FGV EBAPE, I focused on Behavior Science, exploring the impact of COVID-19 on classroom technology. My commitment to ICT4D deepened during my doctoral program, marked by international conference participation and winning the #AOM2023 Best Dark Side Case Award. As a young female researcher from Brazil, I am dedicated to studying smart cities, aiming to alleviate inequalities through digital technologies and civic participation.

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