Assessing the Influence of Eco-Labelling on Consumer Purchasing Behavior: A Review

Abstract

Environmental sustainability awareness at a global level has made eco-labels and green marketing become essential tools for modifying consumer choices. The review investigates how eco-labels along with consumer trust and green marketing methods influence consumer buying choices. The research process adheres to the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) protocol for conducting a systematic review in a structured manner. Research has shown eco-labels have strong power to direct customer purchasing behavior because recognition of eco-label combined with environmental awareness and knowledge leads to more powerful purchase intentions. Consumers choose eco-labeled products by prioritizing prices and health benefits since they remain sensitive to both aspects when making purchases. Various demographics from populations such as gender, age and educational background influence how well eco-labels and environmental marketing strategies function. Consumer perceptions respond strongly to green advertising and branding through which corporate social responsibility and green trust function as important mediators that affect purchase intentions. Many challenges persist in putting eco-labels into practice because consumers remain doubtful about them while markets face restrictions and people need better information. The findings demonstrate the requirement for precise standardized eco-labeling methods and market-based education and identification strategies which will boost eco-conscious purchasing habits. The adoption of eco-labeled products depends on the solutions to these factors which enable businesses and policymakers to achieve better environmental sustainability results.