Marketing futebol clube: um estudo de múltiplos casos sobre a associação de imagem à identidade em clubes de futebol

Authors

  • Patrícia de Couto Nascimento Faria
  • José Edson Lara

DOI:

https://doi.org/10.20397/2177-6652/2007.v7i1.190

Abstract

Uma imagem mais una e positiva dos clubes de futebol junto a seus torcedores está associada a um maior alinhamento entre os tipos de identidade propostos por Balmer e Soenen (1999) e Balmer (2001) – real, comunicada,

 

concebida, desejada e ideal? Este estudo busca responder à questão. É apresentado um referencial teórico que aborda os construtos imagem e identidade, assim como um breve resumo sobre o futebol-negócio no Brasil.

Downloads

Published

2010-09-27

How to Cite

Faria, P. de C. N., & Lara, J. E. (2010). Marketing futebol clube: um estudo de múltiplos casos sobre a associação de imagem à identidade em clubes de futebol. Journal of Management & Technology, 7(1). https://doi.org/10.20397/2177-6652/2007.v7i1.190

Issue

Vol. 7 No. 1 (2007): janeiro/junho

Section

ARTIGO

License

Copyright (c) 2007 Revista Gestão & Tecnologia

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Authors who publish with this journal agree to the following terms: • 1. The author(s) authorize the publication of the article in the journal. • 2. The author(s) ensure that the contribution is original and unpublished and is not being evaluated in other journal(s). • 3. The journal is not responsible for the opinions, ideas and concepts expressed in the texts because they are the sole responsibility of the author(s). • 4. The publishers reserve the right to make adjustments and textual adaptation to the norms of APA. • 5. Authors retain copyright and grant the journal right of first publication, with the work [SPECIFY PERIOD OF TIME] after publication simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. • 6. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. • 7. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access) at http://opcit.eprints.org/oacitation-biblio.html