Inovação em empreendimentos internacionais no Brasil

Authors

  • Virgínia I. de Oliveira

DOI:

https://doi.org/10.20397/2177-6652/2002.v1i1.115

Abstract

O mundo dos negócios mudou profundamente desde o final da década de 80, influenciado pela abertura dos mercados. A mudança tornou-se parte inerente a empresa. Estudiosos e empresários do campo organizacional estão procurando detectar e compreender as características organizacionais que fazem com que as empresas respondam, com sucesso, aos desafios gerados, principalmente, pelo ambiente externo. Inúmeras suposições são levantadas como requisitos necessários para que as empresas consigam se manter no mercado, face ao ambiente cada vez mais competitivo e incerto. Inovar dinamicamente os processos administrativos e tecnológicos e adotar estratégias mais agressivas de ação são ações necessários para que as empresas consigam não só reagir com sucesso às demandas, mas também influenciar o ambiente no qual elas estão inseridas.

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Published

2010-09-20

How to Cite

Oliveira, V. I. de. (2010). Inovação em empreendimentos internacionais no Brasil. Journal of Management & Technology, 1(1). https://doi.org/10.20397/2177-6652/2002.v1i1.115

Issue

Vol. 1 No. 1 (2002): janeiro/dezembro

Section

ARTIGO

License

Copyright (c) 2002 Revista Gestão & Tecnologia

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