Popularity Determinants of YouTube Videos
Palavras-chave:
YouTube, user-generated videos, video sharing, popularity, quantile regressionResumo
Este artigo estima os determinantes da popularidade dos vídeos no YouTube. Do modelo dinâmico teórico, o número de visualizações de um vídeo depende positivamente da categoria do vídeo, do número de vídeos por canal, do total de dias online e da quantidade de curtidas; é impactado negativamente pela duração do vídeo, pelo número de inscritos e pela quantidade de comentários. Os resultados empíricos revelam que os fatores de popularidade mais importantes são o número de vídeos por canal e o total de dias online. Os testes de robustez são realizados através de regressões quantílicas. O público pode variar entre categorias de conteúdo em termos de visualizações e respostas.
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