Fatores determinantes da participação em iniciativas de Crowdsourcing

Autores

  • Ivan Roberto Ferraz Universidade de São Paulo - FEA/USP http://orcid.org/0000-0003-2787-3189
  • Maria Aparecida Gouvêa Universidade de São Paulo - FEA/USP
  • Iná Futino Barreto Fundação Escola de Comércio Álvares Penteado - FECAP

DOI:

https://doi.org/10.20397/2177-6652/2017.v17i1.1021

Palavras-chave:

Crowdsourcing, Motivadores, Participação

Resumo

Crowdsourcing é um tema emergente, potencializado pela revolução tecnológica e de comunicações. Este trabalho buscou identificar fatores que influenciam a participação em crowdsourcing e verificar se a relevância destes fatores muda conforme a modalidade do projeto. A partir de uma extensa revisão da literatura sobre o tema, foram selecionados 36 trabalhos que identificaram algum fator relevante. A categorização e análise dos resultados destes trabalhos levaram à identificação de 13 fatores: prazer, recompensa, autodesenvolvimento, reputação e carreira, social, altruísmo, simplicidade, significado da tarefa, autonomia, possui habilidade, confiabilidade, feedback e interesse. Destes, “Prazer”, “Recompensa”, “Autodesenvolvimento” e “Reputação/Carreira” se mostraram os mais importantes. Também foram encontradas evidências de que a importância relativa de motivações intrínsecas ou extrínsecas varia conforme a modalidade de crowdsourcing. Esses resultados podem ajudar as organizações a criarem projetos que tenham maior chance de sucesso.

Biografia do Autor

Ivan Roberto Ferraz, Universidade de São Paulo - FEA/USP

Doutor em Administração - FEA/USP.

Maria Aparecida Gouvêa, Universidade de São Paulo - FEA/USP

Doutora em Administração - FEA/USP.
Professora do Departamento de Administração da FEA/USP.

Iná Futino Barreto, Fundação Escola de Comércio Álvares Penteado - FECAP

Doutora em Administração - FEA/USP.

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Publicado

2017-04-27

Como Citar

Ferraz, I. R., Gouvêa, M. A., & Barreto, I. F. (2017). Fatores determinantes da participação em iniciativas de Crowdsourcing. Revista Gestão & Tecnologia, 17(1), 107–129. https://doi.org/10.20397/2177-6652/2017.v17i1.1021

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