Extended technology acceptance model to understand customers' acceptance of the internet of things and artificial intelligence enabled smart homes in india
DOI:
https://doi.org/10.20397/2177-6652/2023.v23i4.2707Palabras clave:
Smart Homes, Technology Acceptance Model, Internet of Things, Artificial IntelligenceResumen
Objective: To use the extended technology model to understand customers' acceptance of the Internet of things and artificial intelligence enabled smart homes in India. The smart home market is expanding rapidly in India and worldwide. As a potential market, it is imperative to understand customer acceptance of smart home technologies and its features.
Method: Use Partial Least Squares – Structural Equation Modelling (PLS-SEM) to assess the customer’s acceptance of Internet of Things and Artificial Intelligences enabled smart homes in India. The collected data has been analysed with structural equation modelling using SmartPLS.
Results: This research is aimed to gain insight into customer acceptance of smart homes through an empirical research conducted with a structured questionnaire with seven pointer scale. This research proposes an extended Technology Acceptance Model (TAM) with additional constructs derived from literature analysis and tested with empirical data.
Conclusions: The research will be helpful to smart home devices manufacturers and sellers to understand their customers. It will also be helpful to future researchers to understand constructs impacting acceptance of smart home technologies.
Citas
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