A intenção em finalizar o curso: validação do college persistence questionnaire (CPQ) V3 no contexto brasileiro

Authors

DOI:

https://doi.org/10.20397/2177-6652/2021.v21i2.2190

Keywords:

Evasão, Retenção de Alunos, Ensino Superior, Instituição de Ensino Superior, College Persistence Questionnaire

Abstract

O objetivo deste artigo é validar a escala de intenção de finalizar o curso de ensino superior. O instrumento utilizado foi o College Persistence Questionnaire (CPQ) versão 3, proposto por Davidson, Beck & Grisafe (2015), no contexto brasileiro. O questionário teve tradução reversa e validação semântica. O CPQ V3 foi respondido por alunos de Instituições de Ensino Superior (IES) com foco no público classe C e D no estado de São Paulo (SP) e do Rio de Janeiro (RJ), totalizando 190 alunos do RJ e 178 de SP, somando 368 respondentes. A coleta foi feita pelo Survey Monkey, a partir de e-mails e mensagens enviadas aos alunos. O instrumento tem 32 itens e considera fatores-chave que afetam a persistência do aluno em finalizar o seu curso no ensino superior. A escala foi validada tanto com análise fatorial exploratória quanto confirmatória. Os resultados apresentaram 62% de variância explicada em ambas as análises fatoriais. Esta validação propiciará sua utilização em trabalhos acadêmicos de retenção em IES do mesmo contexto no Brasil. Como limitação, apesar de ter sido testado neste contexto, outros trabalhos poderiam verificar a escala em IES de posicionamentos distintos, pois o perfil dos alunos modifica e pode alterar os resultados.

Author Biography

Gustavo Silva Goncalves, Uninove

Possui graduação em Administração pelo Centro Universitário UNA (2001) e mestrado em Administração pela Universidade Nove de Julho (2018). Atualmente é aluno do Doutorado em Administração da Universidade Nove de Julho com previsão de garduação em 2001 e é CEO/Co-fundador da MKT4EDU Consultoria em Captação Ltda empresa com atuação no Brasil, México, EUA, Portugal e Emirados Árabes Unidos. Tem experiência na área de Educação, atuando principalmente nos seguintes temas: captação de alunos, retenção de alunos, inbound marketing, automação de marketing, educação superior e marketing educacional.

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Published

2021-07-13

How to Cite

Goncalves, G. S., Storopoli, J., Serra, F., & Ribeiro, T. de L. (2021). A intenção em finalizar o curso: validação do college persistence questionnaire (CPQ) V3 no contexto brasileiro. Journal of Management & Technology, 21(2), 190–210. https://doi.org/10.20397/2177-6652/2021.v21i2.2190

Issue

Vol. 21 No. 2 (2021): Abril/Junho

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ARTIGO

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