Análise da hipótese de porter aplicada a central de negócios automotivos da associação de microempresas e empresas de pequeno porte do oeste do Paraná

Authors

  • Hillary Mariane Lapas Fujihara Universidade Estadual do Oeste do Paraná - UNIOESTE,Paraná
  • Geysler Rogis Flor Bertolini Universidade Estadual do Oeste do Paraná - UNIOESTE,Paraná http://orcid.org/0000-0001-9424-4089
  • Ivano Ribeiro Universidade Estadual do Oeste do Paraná - UNIOESTE,Paraná

DOI:

https://doi.org/10.20397/2177-6652/2021.v21i2.1879

Keywords:

Competitividade Sustentável. Inovação. Hipótese de Porter

Abstract

Objetivo: A presente pesquisa tem por objetivo verificar se a regulamentação ambiental de Cascavel promove e incentiva à inovação nas dez oficinas mecânicas que fundaram a Central de Negócios Automotivos – CNA da Associação de Microempresas e Empresas de Pequeno Porte do Oeste do Paraná – AMIC. Bem como, se essa inovação acarreta em maior desempenho financeiro e competitivo nestas empresas.

Metodologia/abordagem: Para tanto, optou-se pelo uso de estudo de casos múltiplos, com coleta de dados, por meio de entrevistas estruturadas com os dez empresários pesquisados, aplicação do questionário do MPE Brasil SEBRAE (2015) e entrevista com cinco especialistas da área de competitividade e sustentabilidade.

Originalidade/Relevância: Desde sua primeira publicação, a Hipótese de Porter (HP) tem sido pesquisada por muitos estudos de diversos países, que tentam provar sua eficiência ou não na competitividade empresarial. Porém, poucos trabalhos trataram de pequenas e médias empresas.

Principais resultados: Verificou-se que após as adequações ambientais, exigidas pela regulamentação ambiental, as empresas estudadas apresentaram resultados positivos, em competitividade, qualidade, produtividade, inovação, sustentabilidade, lucratividade ou rentabilidade, conforme prevê a Hipótese de Porter – HP.

Contribuições teóricas/metodológicas: A contribuição deste trabalho é a pesquisa no setor de reparos automotivos, um setor ainda não explorado pelos pesquisadores da HP.

Contribuições sociais/para a gestão: Verificou-se que as mudanças não são muito significativas, em decorrência da pouca valorização dos consumidores sobre as questões ambientais, pois o fator preço, ainda, é determinante na escolha prestadores de serviços.

Author Biographies

Hillary Mariane Lapas Fujihara, Universidade Estadual do Oeste do Paraná - UNIOESTE,Paraná

Mestrado Profissional em Administração

Geysler Rogis Flor Bertolini, Universidade Estadual do Oeste do Paraná - UNIOESTE,Paraná

Docente do Doutorado em Desenvolvimento Rural Sustentável, do Mestrado Profissional em Administração e do Mestrado em Contabilidade da Unioeste. Doutor em Engenharia de Produção

Ivano Ribeiro, Universidade Estadual do Oeste do Paraná - UNIOESTE,Paraná

Docente do Mestrado Profissional em Administração

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Published

2021-07-13

How to Cite

Fujihara, H. M. L., Bertolini, G. R. F., & Ribeiro, I. (2021). Análise da hipótese de porter aplicada a central de negócios automotivos da associação de microempresas e empresas de pequeno porte do oeste do Paraná. Journal of Management & Technology, 21(2), 156–189. https://doi.org/10.20397/2177-6652/2021.v21i2.1879

Issue

Vol. 21 No. 2 (2021): Abril/Junho

Section

ARTIGO

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