Absorptive capacity as a strategy for innovation in service microenterprises under crisis environment

Authors

DOI:

https://doi.org/10.20397/2177-6652/2020.v20i1.1821

Keywords:

absorptive capacity, innovation processes, microenterprises

Abstract

This article aims to study the process of innovation in national microenterprises of services in crisis environments. Absorptive capacity is a mechanism that enables companies from different industry sectors, such as services, to develop innovative services through the recognition of the value of identified opportunities and assimilation of external knowledge by the company. It was observed the lack of literature on innovation in service microenterprises, both national and foreign enterprises. The research method adopted is exploratory qualitative research through multiple case studies, which allowed to deepen the understanding of the innovation process in microenterprises. Semi-structured interviews were conducted with four microenterprises chosen based on the dimensions prior knowledge (antecedents) and external knowledge according to the maximum variation criterion. The result suggests that the domestic laundry microenterprises can develop absorptive capacity concentrating their efforts in the interorganizational relationships focused on suppliers and clients and in the intraorganizational ones centered on previous knowledge and sharing knowledge.

Author Biographies

Danilo Augusto de Souza Machado, Universidade Nove de Julho, Programa de Pós Graduação Em Administração

Doutorando em Administração. Mestrado em Administração. MBA em Logística e Supply Chain. Pós graduação em Educação curso Formação de Docentes para o ensino superior. Graduação em Administração Professor atuante nos cursos da área Gerenciais e Engenharia. Experiência Acadêmica em Docência e na Coordenação nos processos de Implementação, avaliação, coordenação e planejamento de ações relacionadas a avaliações de cursos de graduação e ENADE, monitoramento dos processos avaliativos externos e internos, atuante na coordenação dos processos acadêmicos para atender as necessidades acadêmicas dos alunos e professores. Gestor de equipe ao atendimento e desenvolvimento dos processos acadêmicos, facilitador dos processo comunicativo entre a comunidade acadêmica e as equipes administrativas. Experiência profissional em Multinacionais na área de Administração, com ênfase em operações Logísticas, planejamento, gestão administrativa operacional, expertise em melhorias e redução de custos, rotinas de suprimentos, compras, sistema integrado, sistema de automação, gestão operacional, gestão de transportes e liderança de equipes.

 

Eduardo Jorge Branco Vieira Barcelos, ESPM, Programa de Mestrado e Doutorado em Gestão Internacional

Doutorando do programa de Mestrado e Doutorado da ESPM, em Gestão Internacional, incio em 2017. Professor das Faculdades Integradas Rio Branco unidades Lapa e Granja Vianna, do curso de Administração. Possui mestrado em Administração de Negócios pela Universidade Paulista. Possui graduação em Engenharia Metalúrgica pela Universidade de São Paulo (1975), com pós graduação em metalurgia do estado sólido entre 1976 e 1980, pela Universidade de São Paulo. Tem 40 anos de experiência na área de Engenharia de Materiais e Metalúrgica, e gestor de unidades fabris de produção de aços especiais, pela Aços Villares e Gerdau. Possui certificação Nível III em Ensaios Não Destrutivos pela ASNT (American Society for Non Destructive Testing)? Ohio ? EUA / 1986 Possui MBA (2003), em Gestão Estratégica de Negócios, pela Fundação Getúlio Vargas de São Paulo. Atuou na pesquisa e desenvolvimento de elementos combustíveis, para reatores nucleares, entre 1974 e 1977, IEA, atual IPEN. Foi professor de Metalurgia dos Metais, na Faculdade de Engenharia Industrial (FEI), entre 1978 e 1988. Possui especializações, nas áreas: ? Balanced Scorecard ? FGVSP/FIA/SYMNETICS/ITCOM ? 2004/2007/2008 

Emerson Antonio Maccari, Universidade Nove de Julho, Programa de Pós Graduação Em Administração

Livre Docente em Administração pela Universidade de São Paulo - USP (2015). Doutor em Administração pela USP (2008) com Estágio Doutoral na University of Massachusetts Amherst - USA. Mestre em Administração pela Universidade Regional de Blumenau - FURB (2002). Graduado em Administração (2000) e em Ciências da Computação (1996) pela FURB. Especialista em Tecnologia da Informação aplicada à Gestão de Negócios pela FURB/INPG (1999). Pesquisador Bolsista de Produtividade (PQ2/CNPq). Foi Diretor do Mestrado Profissional em Administração: Gestão de Projetos - MPA-GP - UNINOVE (2010-2012). Foi Diretor do Programa de Pós-Graduação em Administração - PPGA - UNINOVE (2012-2018). Pesquisa nos seguintes temas: Gestão da Pós-Graduação; Gestão Estratégica da Pós-Graduação; Sistema de Avaliação da Pós-Graduação; Sistema de Avaliação da CAPES; Estratégia em Projetos Educacionais; Administração da Tecnologia da Informação. Participou da elaboração de propostas para implantação de Programas de Mestrado e Doutorado no Sistema APCN da CAPES nas áreas: Administração, Contabilidade, Turismo, Educação, Engenharia, Direito e Saúde. Desde 1999, vem acompanhando programas de Pós-Graduação na avaliação da CAPES, com destaque para os Programas de Mestrado e Doutorado da UNINOVE e Programa de Pós-Graduação em Administração da USP. Participou do desenvolvimento de periódicos científicos no sistema OJS (Open Journal System). Atuou como editor adjunto da Revista de Administração e Inovação - RAI (2009-2010). Atuou como editor da Revista de Gestão e Projetos - GeP (2016-2019). Atualmente é editor adjunto da Revista de Gestão de Projetos. É editor de Seção da Revista Eletrônica de Ciência Administrativa - RCADM. Atuou como líder de track do ENANPAD e Simpósio/ANPAD nos tracks: "Inovação e Gestão de Projetos" (2010-2012). Participou, em 2010 da Avaliação Trienal (2007-2009) realizada pela CAPES na condição de consultor Ad hoc. Participa de visitas a programas de pós-graduação na área de administração atendendo solicitações da CAPES. Membro do Comitê Organizador do International Academy of Management and Business - IAMB 2014. Coordenador do Consórcio Doutoral da ANPAD - 2014. 

Marcos Rogério Mazieri, Universidade Nove de Julho, Programa de Pós Graduação Em Administração

Doutor em Administração de Empresas com foco em Inovação, cujo projeto de pesquisa tem por objetivo geral analisar o potencial das informações das patentes para o processo de inovação das organizações e países, com enfase em Frugal Innovation e na visão da teoria institucional. Bacharel em Administração, pela Associação Internacional de Educação Continuada (2010), pós-graduação MBA em finanças, pela Fundação Getulio Vargas de SP (2012), pós-graduação MBA em captação de financiamentos (2013), pela Associação Internacional de Educação Continuada, pós-graduação MBA em marketing, pela Fundação Getulio Vargas de SP (2014), certificação SIXSIGMA Black Belt, pelo QSP - SP (2012) e certificação em Innovation and Commercialization, pelo Massachusetts Institute of Technology (M.I.T.2013). Tem 20 anos de experiência em gestão e TIC, na área de administração, engenharia de software, com ênfase em administração financeira, design de processos SixSigma e controle estatístico de processos, gestão de equipes, gestão da inovação, gestão estratégica da propriedade intelectual e estratégia de organizações.

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2020-01-01

How to Cite

Machado, D. A. de S., Barcelos, E. J. B. V., Maccari, E. A., & Mazieri, M. R. (2020). Absorptive capacity as a strategy for innovation in service microenterprises under crisis environment. Journal of Management & Technology, 20(1), 28–50. https://doi.org/10.20397/2177-6652/2020.v20i1.1821

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Vol. 20 No. 1 (2020): Janeiro/Março

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ARTIGO

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