Organizational readiness for the digital transformation: a case study research

Authors

DOI:

https://doi.org/10.20397/2177-6652/2018.v18i2.1316

Keywords:

Digital transformation, digital strategy, The Five Competitive Forces Model, Value Chain Analysis, Dynamic capabilities, Ecosystem theory

Abstract

The aim of this research work is to formulate a framework that explains resources, capabilities and management choices necessary to respond to the new environment. The research methodology is based on literature review and an in-depth case study based on three enterprises. The framework describes (a) the impact of digital innovations on external forces; (b) adequate strategies arising from a value chain analysis; (c) resources and capabilities of critical importance. The article contributes to the state of management literature by describing how small and medium size companies respond to the digital transformation process.

Author Biographies

Marisa A Sanchez, Universidad Nacional del Sur

Marisa Analía Sánchez received a Doctorate degree in Computer Science from Universidad Nacional del Sur in Bahía Blanca, Argentina.  She is currently Associate Professor of graduate and post-graduate courses at Department of Management Sciences at Universidad Nacional del Sur.  Her research interests include the role, value and governance of digitization in organizations.

Juana I Zuntini, Universidad Nacional del Sur

Juana I. Zuntini received a Master degree in Business Administration from Universidad Nacional del Sur, Argentina. Owner of Zuntini Soluciones Integrales (technology company). She is currently a Teaching Assistant at Department of Management Sciences at Universidad Nacional del Sur. Her research interests include Information Technology Management.

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Published

2018-06-29

How to Cite

Sanchez, M. A., & Zuntini, J. I. (2018). Organizational readiness for the digital transformation: a case study research. Journal of Management & Technology, 18(2), 70–99. https://doi.org/10.20397/2177-6652/2018.v18i2.1316

Issue

Vol. 18 No. 2 (2018): Maio/Agosto

Section

ARTIGO

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