#Step @by #Step: recomendações para o desenvolvimento de pesquisa online de alta qualidade.

Authors

  • Otavio Freire UNINOVE
  • Diego dos Santos Vega Senise
  • Walney Barbosa dos Reis
  • Heder Seiti Ono

DOI:

https://doi.org/10.20397/2177-6652/2017.v17i3.1281

Abstract

Resumo

O presente estudo tem como objetivo discutir e apresentar as principais premissas para garantir a qualidade de pesquisas online. O método utilizado foi a revisão do estado da arte da literatura internacional acerca do tema. As principais conclusões apontam para um conjunto de prós e contras em relação às coletas off-line, demonstrando não haver superioridade de nenhuma das duas técnicas. Os principais aprendizados e melhores práticas são apresentados nas seguintes categorias: concepção da pesquisa, representatividade das amostras, design de questionários e qualidade dos dados.

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Published

2017-12-26

How to Cite

Freire, O., Senise, D. dos S. V., dos Reis, W. B., & Ono, H. S. (2017). #Step @by #Step: recomendações para o desenvolvimento de pesquisa online de alta qualidade. Journal of Management & Technology, 17(3), 36–62. https://doi.org/10.20397/2177-6652/2017.v17i3.1281

Issue

Vol. 17 No. 3 (2017): Setembro/ Dezembro

Section

ARTIGO

License

Copyright (c) 2017 Journal of Management & Technology

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