Frugal innovation beyond emerging countries: the key role of developed countries

Authors

  • Marcos Rogério Mazieri Universidade Nove de Julho
  • Leonardo Vils Possui graduação em Bacharel em Ciências Econômicas pela Universidade Cândido Mendes . É mestre em Administração de Empresas pela Universidade Nove de Julho . Professor do Programa Mestrado Profissional em Gestão Ambiental e Sustentabilidade na Universidade Nove de Julho
  • Maurício Jucá de Queiroz

DOI:

https://doi.org/10.20397/2177-6652/2017.v17i4.1280

Abstract

Frugal innovation is no longer relevant only for emerging countries or for low-tech artifacts. The interest of countries developed by frugal innovation has been increasing in recent years, since it is an alternative of less use of natural and financial resources, however, it is not clear which is the role of developed countries in the advancement of frugal innovation. In this article, we examine the literature, technical reports and patents to propose some possible paths. Through qualitative methods such as semantic analysis, we argue that research for the modification of the technological matrix of products, processes and organizational arrangements and the development of a better understanding of the frugal entrepreneur may be key roles for developed countries to contribute to the development of frugal innovation.

Author Biographies

Marcos Rogério Mazieri, Universidade Nove de Julho

Doutor em Administração de Empresas . Bacharel em Administração, pela Associação Internacional de Educação Continuada, pós-graduação MBA em finanças, pela Fundação Getulio Vargas de SP , pós-graduação MBA em captação de financiamentos , pela Associação Internacional de Educação Continuada, pós-graduação MBA em marketing, pela Fundação Getulio Vargas de SP.

Maurício Jucá de Queiroz

Doutor em Administração pela Universidade de São Paulo , Mestre em Administração pela Universidade de São Paulo , Graduado em Administração pela Universidade de São Paulo Coordenador do curso de graduação em Administração de Empresas da FACAMP - Faculdades de Campinas. Atua como professor de graduação e pós-graduação, e coordenador da área tecnológica em Marketing do Semead. 

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Published

2017-12-20

How to Cite

Mazieri, M. R., Vils, L., & de Queiroz, M. J. (2017). Frugal innovation beyond emerging countries: the key role of developed countries. Journal of Management & Technology, 17(4), 232–257. https://doi.org/10.20397/2177-6652/2017.v17i4.1280

Issue

Vol. 17 No. 4 (2017): Editor Chefe: José Edson Lara - Editora Adjunta - Maria Celeste R.L. Vasconcelos

Section

ARTIGO

License

Copyright (c) 2017 Journal of Management & Technology

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