Consideraciones acerca del Design Thinking y Procesos

Authors

  • Luciano Augusto Toledo Universidade Presbiteriana Mackenzie - UPM, São Paulo http://orcid.org/0000-0002-2738-1486
  • Marcos Fernando Garber Universidade Presbiteriana Mackenzie - UPM, São Paulo
  • Adriana Beatriz Madeira Universidade Presbiteriana Mackenzie - UPM, São Paulo

DOI:

https://doi.org/10.20397/2177-6652/2017.v17i3.1198

Keywords:

Gestão, marketing, inovação

Abstract

El Design Thinking, que tiene como objetivo proporcionar una innovación en la forma de la creación de productos y servicios, es compuesto por un ciclo de etapas que comprenden la inspiración, idealización y concretización. Actualmente el termino innovación se ha mostrado en ascenso con el gran número de start-ups y la intensa búsqueda por parte de las empresas, para adaptarse a las nuevas tecnologías y crear diferenciales competitivos en el medio en que actúan. Este trabajo es presentado en la modalidad de ensayo, lo que objetiva proporcionar al lector insights críticos sobre el tema abordado. Entre estos, toma relevancia el hecho de que el modelo de gestión y la estructura organizacional, tanto la orientada por proyectos cuanto la orientada por procesos en la estructura funcional, han sido influenciadas con la adopción de las prácticas de Design Thinking.

Author Biographies

Luciano Augusto Toledo, Universidade Presbiteriana Mackenzie - UPM, São Paulo

Doutor em Administração pela FEA-USP, especialista em marketing de serviços pela FIA-USP. É professor PPI da Univesidade Presbiteriana Mackenzie. Áreas de interesse: marketing; e-commerce

Marcos Fernando Garber, Universidade Presbiteriana Mackenzie - UPM, São Paulo

professor na Universidade Presbiteriana Mackenzie - UPM, São Paulo

Adriana Beatriz Madeira, Universidade Presbiteriana Mackenzie - UPM, São Paulo

professor na Universidade Presbiteriana Mackenzie - UPM, São Paulo

References

CLEMEN, Robert T. Making hard decision. Duxbury Press, Belmont, CA, 1996.2°ed. Duxbury Press

DEMO, P. Metodologia Cientifica Em Ciencias Sociais. [s.l.] Atlas, 1995.

FROW, P. et al. Managing Co-creation Design: A Strategic Approach to Innovation. British Journal of Management, v. 26, n. 3, p. n/a-n/a, 2015.

FROW, Pennie et al. Managing Co-creation Design: A Strategic Approach to Innovation. British Journal of Management, v. 26, n. 3, p. n/a-n/a, 2015GERO, John S. Innovation policy and design thinking. 2010, [S.l: s.n.], 2010.

GERO, J. S. Innovation policy and design thinking. Interpreting Design Thinking. Anais...2010

LUEBBE, A.; WESKE, M. Bringing Design Thinking to Business ProcessModeling. In: Design Thinking Understand – Improve – Apply. [s.l: s.n.].

LUEBBE, Alexander; WESKE, Mathias. Bringing Design Thinking to Business ProcessModeling. Design Thinking Understand – Improve – Apply. [S.l: s.n.], 2010.

MEINEL, Christoph; LEIFER, Larry. Design Thinking Research. [S.l: s.n.], 2011.

PÁDUA, E. M. M. DE. Metodologia Da Pesquisa. [s.l.] Papirus Editora, 2002.

PLATTNER, H.; MEINEL, C.; LEIFER, L. Design Thinking Research - Taking Breakthrough Innovation Home. [s.l: s.n.].

PLATTNER, Hasso; MEINEL, Christoph; LEIFER, Larry. Design Thinking Research - Taking Breakthrough Innovation Home. [S.l: s.n.], 2011.

RHINOW, H.; MEINEL, C. Design Thinking: Expectations from a Management Perspective. In: Design Thinking Research: Building Innovation Eco-Systems. [s.l: s.n.].

RHINOW, Holger; MEINEL, Christoph. Design Thinking: Expectations from a Management Perspective. Design Thinking Research: Building Innovation Eco-Systems. [S.l: s.n.], 2014.

SANTOS, M. A.; ZILBER, M. A.; TOLEDO, L. A. Um estudo sobre open innovation e sua relação com inovação e orientação para o mercado. Future Studies Research Journal, v. 3, n. 2, p. 193–219, 2011.

SANTOS, Marcia Amorim; ZILBER, Moisés Ari; TOLEDO, Luciano Augusto. Um estudo sobre open innovation e sua relação com inovação e orientação para o mercado. Future Studies Research Journal, v. 3, n. 2, p. 193–219, 2011.

SCHMIEDGEN, J. et al. Measuring the impact of design thinking. In: Design Thinking Research: Making Design Thinking Foundational. [s.l: s.n.].

SCHNEIDER, Benjamin & BOWEN, David E. Winning the Service Game, Harward Ed., 1995

SHATREVICH, V. Industrial Structures as Competitive Factor in Organization Development. Procedia - Social and Behavioral Sciences, v. 110, p. 871–878, 2014.

SHATREVICH, Vladimir. Industrial Structures as Competitive Factor in Organization Development. Procedia - Social and Behavioral Sciences, v. 110, p. 871–878, 2014.

SONALKAR, N. et al. Diagnostics for design thinking teams. In: Design Thinking Research: Making Design Thinking Foundational. [s.l: s.n.].

SONALKAR, Neeraj et al. Diagnostics for design thinking teams. Design Thinking Research: Making Design Thinking Foundational. [S.l: s.n.], 2015.

THIENEN, J. VON et al. The Co-evolution of Theory and Practice in Design Thinking–or–“Mind the Oddness Trap!” Design Thinking, 2011.

Downloads

Published

2017-12-01

How to Cite

Toledo, L. A., Garber, M. F., & Madeira, A. B. (2017). Consideraciones acerca del Design Thinking y Procesos. Journal of Management & Technology, 17(3), 312–332. https://doi.org/10.20397/2177-6652/2017.v17i3.1198

Issue

Vol. 17 No. 3 (2017): Setembro/ Dezembro

Section

ENSAIO

License

Copyright (c) 2017 Journal of Management & Technology

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Authors who publish with this journal agree to the following terms: • 1. The author(s) authorize the publication of the article in the journal. • 2. The author(s) ensure that the contribution is original and unpublished and is not being evaluated in other journal(s). • 3. The journal is not responsible for the opinions, ideas and concepts expressed in the texts because they are the sole responsibility of the author(s). • 4. The publishers reserve the right to make adjustments and textual adaptation to the norms of APA. • 5. Authors retain copyright and grant the journal right of first publication, with the work [SPECIFY PERIOD OF TIME] after publication simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. • 6. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. • 7. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access) at http://opcit.eprints.org/oacitation-biblio.html