As Diferentes Percepções Sobre a Operação na Tríade Logística: análise empírica do segmento de tintas do nordeste do Brasil

Autores

  • Priscila Laczynski de Souza Miguel FGV EAESP https://orcid.org/0000-0002-3370-347X
  • Artur ACCIOLY DE ALMEIDA CAVALCANTE Fundação Getúlio Vargas - Escola de Administração de Empresas de São Paulo

Palavras-chave:

Tríade Logística, Segmento de tintas, Análise Qualitativa

Resumo

Objetivo: O presente relato técnico teve como objetivo analisar as diferentes percepções sobre as operações na tríade logística da indústria de tintas do Nordeste do Brasil.

Metodologia: O estudo foi baseado em 36 entrevistas qualitativas, com executivos dos três diferentes elos da tríade logística: indústria, cliente e prestador de serviço logístico.

Relevância: O setor de tintas do Brasil apresentou crescimento anual maior que o Produto Interno Bruto - PIB brasileiro. Para atender este crescimento, em especial na região Nordeste, há necessidade de entender em profundidade, como a operação na tríade logística é percebida pelos diferentes elos (indústria, cliente e prestador de serviço logístico) e quais as oportunidades de melhoria.

Contribuições: Os resultados sugerem uma preocupação comum na tríade sobre a gestão de custos e a falta de comunicação entre as partes, enquanto apenas clientes percebem a importância da qualidade da operação na satisfação dos clientes. O estudo ainda apresenta algumas recomendações para superar as lacunas existentes.

Biografia do Autor

Priscila Laczynski de Souza Miguel, FGV EAESP

Graduada em Engenharia Química pela Universidade Estadual de Campinas (1995), mestre e doutora em Administração de Empresas pela EAESP, Fundação Getúlio Vargas. Professora de Gestão de Operações e Cadeias de Suprimentos na FGV- EAESP. Coordenadora Adjunta do Centro de Excelência em Logística e Supply Chain (FGV-CELog) da Fundação Getulio Vargas – SP e coordenadora da linha de pesquisa de Gestão Estratégica em Supply Chain do Mestrado Profissional em Gestão para Competitividade da EAESP-FGV. Pesquisadora nos temas de logística e SCM, gestão de relacionamentos, gestão de riscos em cadeias de suprimentos e infraestrutura

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Publicado

2024-08-23

Como Citar

Miguel, P. L. de S., & CAVALCANTE, A. A. D. A. (2024). As Diferentes Percepções Sobre a Operação na Tríade Logística: análise empírica do segmento de tintas do nordeste do Brasil. Revista Gestão & Tecnologia, 24(3), 155–174. Recuperado de https://revistagt.fpl.emnuvens.com.br/get/article/view/2450

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