Modeling methods and risk factors in the activities of internet companies

Autores

DOI:

https://doi.org/10.20397/2177-6652/2023.v23i0.2739

Palavras-chave:

Internet companies, Information business, Internet business, Business models, Risks

Resumo

The article is concerned with modeling the activities of Internet companies, whose main task is to conduct an effective business. Currently, Internet companies face a huge demand for their services. However, the Internet causes such urgent issues as the confidentiality and security of transmitted information, incomplete access in some parts of the world, and some technical problems with a seemingly high-tech system. The article analyzes information business models and discusses the directions of information commerce and factors in the effective implementation of business models and the attractiveness of the Internet market. The authors identify and assess the possibilities of using Internet technologies in intra-company processes and communications in various types of commercial activities, consider the risks of doing business by Internet companies, and study methods and models of online business.

Referências

Eliferov, V. G., & Repin, V. V. (2013). Biznes-protsessy: Reglamentatsiya i upravlenie [Business processes: Regulation and management]: Textbook. Moscow: NITs INFRA-M.

Foss, N. J. (2007). Scientific progress in strategic management: The case of the resource-based view. International Journal of Learning and Intellectual Capital, 4(1/2), 29-46.

Grishin, D. Yu. (2016). Modelirovanie deyatelnosti Internet-kompanii [Modeling the activities of an Internet company]: Student’s textbook. Moscow: IRTs, 246 p.

Karpova, M. S., & Larchenko, I. A. (2021). Issledovanie modelei prognozirovaniya povedeniya polzovatelei internet-resursov [The study of models for predicting the behavior of users on Internet resources]. In Proceedings of the 6th International congress “Informatsionnoe obshchestvo: Sotsialnye, pravovye, tekhnicheskie i ekonomicheskie problemy razvitiya”.

Keller, K. (2008). Framework for marketing management, A (4th ed.). Upper Saddle River: Prentice Hall, 384 p.

Kiseleva, I. A., & Iskadzhyan, S. O. (2017). Upravlenie informatsionnymi riskami v biznese [Information risk management in business]. Innov: elektronnyi nauchnyi zhurnal, 1(30), 5.

Koshkina, A. A. (2010). Sushchnost Internet- kompanii i ikh klyuchevye faktory stoimosti v Innovatsionnoi ekonomike [The essence of Internet companies and their key value factors in the innovative economy]. Vestnik Finansovogo universiteta, 3, 66-69.

Lambin, J.-J. (1996). Strategicheskiy marketing. Evropeyskaya perspektiva [Marketing strategy: A new European approach]. Transl. from French. Saint Petersburg: Nauka.

Morrow, J. L., Sirmon, D. G., Hitt, M. A., & Holcomb, T. R. (2007). Creating value in the face of declining performance: Firm strategies and organizational recovery. Strategic Management Journal, 8(3), 271-283.

Nikulin, G. K. (2016). Modelirovanie, analiz biznes-protsessov v srede Internet [Modeling, analysis of business processes in the Internet]: Student’s textbook. Moscow: Finansy i statistika, 172 p.

Popov, V. S. (2013). Modelirovanie deyatelnosti Internet-kompanii [Modeling the activities of an Internet company]: Reference book. Moscow: RGAS, 234 p.

Potekhin, A. Yu. (2012). Sistema korporativnogo upravleniya sovremennykh Internet- kompanii [The corporate governance system of modern Internet companies]. Sovremennye aspekty ekonomiki, 11(183), 100-104.

Shapkin, A. S., & Shapkin, V. A. (2013). Ekonomicheskie i finansovye riski. Otsenka, upravlenie, portfel investitsii [Economic and financial risks. Valuation, management, investment portfolio] (9th ed.). Moscow: Izdatelsko-torgovaya kompaniya “Dashkov i K”, 544 p.

Smekhova, I. V. (2020). Matematicheskoe modelirovanie veb-trafika v internet-magazinakh [The mathematical modeling of web traffic in online stores]. In Proceedings of the 7th International conference on the application of mathematical methods in economics.

Sokolova, T. V., & Molchanova, E. V. (2020). Prognozirovanie prodazh v internet-magazinakh na osnove modeli ARIMA [Forecasting sales in online stores based on the ARIMA model]. In Proceedings of the International scientific conference “Sovremennye problemy i perspektivy razvitiya ekonomiki”.

Terenteva, A. N., & Lebedeva, I. V. (2020). Opredelenie tselevoi auditorii v internet-reklame na osnove algoritmov mashinnogo obucheniya [Determining the target audience in online advertising based on machine learning algorithms]. In Proceedings of scientific conference “Informatsionnye tekhnologii i bezopasnost inostrannykh grazhdan v Rossii”.

Thompson, G. M. (2009). Revenue management forecasting aggregation analysis tool (RMFAA Tool). Cornell Hospitality Tool, 9, 1-5.

Tyagai, A. P., & Mosolova, A. I. (2020). Matematicheskoe modelirovanie funktsionirovaniya internet-magazina s uchetom riskov [Mathematical risk-based modeling of the functioning of an online store]. In Materialy Mezhdunarodnoi nauchnoi konferentsii “Sovremennye problemy upravleniya i informatiki”.

Vasileva, T. V. (2006). Osobennosti funktsionirovaniya Internet-kompanii v sfere Internet-kommertsii [The specifics of functioning of Internet companies in the sphere of e-commerce]. Innovatsii, 6, 120-122.

Veselov, G. E., Abramov, E. S., & Shilov, A. K. (2016). Menedzhment riska informatsionnoi bezopasnosti [Information security risk management]: Student’s textbook. Taganrog: Yuzhnyi federalnyi universitet.

Volkov, A. V. (2012). Modelirovanie ekonomicheskikh sistem i protsessov. Opyt postroeniya biznes modelei [Modeling economic systems and processes. Experience in building business models]: Monograph. Moscow: YuUrGU, 392 p.

Volkov, O. N. (2015). Standarty i metody modelirovaniya biznes-protsessov [Standards and methods for modeling business processes]: Textbook for universities. Moscow: ASV, 145 p.

Zavivaev, N. S., Proskura, D. V., & Shamin, E. A. (2014). Sovremennoe sostoyanie i prognoz razvitiya rynka infokommunikatsionnykh uslug [The current state and forecast for developing the market of information and communication services]. Ekonomika i predprinimatelstvo, 12-4(53-4), 940-944.

Downloads

Publicado

2023-05-05

Como Citar

Kiseleva, I., Karmanov, M., Kuznetsov, V., & Sadovnikova, N. (2023). Modeling methods and risk factors in the activities of internet companies. Revista Gestão & Tecnologia, 23, 364–377. https://doi.org/10.20397/2177-6652/2023.v23i0.2739

Edição

Seção

ARTIGO