The impact of network externalities on acceptance and use of an app of peer-to-peer platform: a study with Uber users

Autores

DOI:

https://doi.org/10.20397/2177-6652/2018.v18i3.1372

Palavras-chave:

UTAUT2, Network Externality, Uber, Technology, Structural Equation Modeling

Resumo

In recent years, sharing business models have emerged based on the use of technology. Thus, this study used the constructs of UTAUT2 and Network Externalities, in order to analyze how the network externality moderates the acceptance of an app used in peer-to-peer platform. A survey was conducted with 243 Uber users and data were analyzed through the structural equation modeling. As a result, it has been found that all factors influence user acceptance in a positive way. However, the network externality moderates this influence when it comes to factors as facilitating conditions, habit, and social influence.

Biografia do Autor

Kelly Carvalho Vieira, Universidade Federal de Lavras - UFLA

Mestre, doutoranda na Universidade Federal de Lavras - UFLA, Departamento de Administração e Economia - DAE, Lavras, Minas Gerais, Brasil.

Eduardo Gomes Carvalho, Centro Federal de Educação Tecnológica de Minas Gerais, Varginha, Minas Gerais, Brasil.

Doutor, professor no Centro Federal de Educação Tecnológica de Minas Gerais, Varginha, Minas Gerais, Brasil. Departamento: VRG DEPTO DE COMPUTACAO E ENGENHARIA CIVIL.

Joel Yutaka Sugano, Universidade Federal de Lavras - UFLA.

Doutor, professor na Universidade Federal de Lavras - UFLA, Departamento de Administração e Economia - DAE, Lavras, Minas Gerais, Brasil.

José Willer do Prado, Universidade Federal de Lavras - UFLA

Departamento de Administração e Economia - DAE

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Publicado

2018-08-21

Como Citar

Vieira, K. C., Carvalho, E. G., Sugano, J. Y., & Prado, J. W. do. (2018). The impact of network externalities on acceptance and use of an app of peer-to-peer platform: a study with Uber users. Revista Gestão & Tecnologia, 18(3), 23–46. https://doi.org/10.20397/2177-6652/2018.v18i3.1372

Edição

v. 18 n. 3 (2018): Ed. extraordinária

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ARTIGO

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