#Step @by #Step: recommendations for the development of high quality online research
DOI:
https://doi.org/10.20397/2177-6652/2017.v17i3.1206Palavras-chave:
pesquisa online, amostragem online, qualidade de dados, design de questionários.Resumo
O presente estudo tem como objetivo discutir e apresentar as principais premissas para garantir a qualidade de pesquisas online. O método utilizado foi a revisão do estado da arte da literatura internacional acerca do tema. As principais conclusões apontam para um conjunto de prós e contras em relação às coletas off-line, demonstrando não haver superioridade de nenhuma das duas técnicas. Os principais aprendizados e melhores práticas são apresentados nas seguintes categorias: concepção da pesquisa, representatividade das amostras, design de questionários e qualidade dos dados.
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