Analysis of the digital transformation in the Bragantine region

Resumo

Objective: This research aimed to identify the degree of digital transformation (DT) of different companies in the region of Bragança Paulista. Reinforcing that DT goes beyond digitizing or automating files and tasks, demanding cultural, strategic, and even business model changes.
Methodology/approach: Quantitative-descriptive field research to study characteristics and dynamics of companies’ DT process in the Bragança region. We interviewed executives and entrepreneurs from 36 companies, in a convenience sample, using the ICTD structured questionnaire from Instituto CESAR.
Originality/Relevance: The research contributes to knowledge of DT in the Bragantine region, and it is unique to do so. It contributes to an ongoing discussion on the conceptualization of DT. It develops the digital transformation ratification index (IRTD) and contributes to improving a model for analyzing the degree of DT, the ICTD.
Results: Companies are conducting DT according to their own strategies, people, and management models, which makes it difficult to understand, define or classify what digital transformation is. Large companies seem to have better conditions to drive digital transformation, but medium-sized ones seem more agile.
Theoretical/methodological contributions: Proposes a conceptualization of digital transformation. Contributes to improving a digital transformation analysis index.
Social/management contributions: Presents a DT analysis model that can help decision-making in organizations. It shows data on DT in the Bragantine region and discusses the factors involved in DT.