Organizational readiness for the digital transformation: a case study research

Marisa A Sanchez, Juana I Zuntini

Resumo


The aim of this research work is to formulate a framework that explains resources, capabilities and management choices necessary to respond to the new environment. The research methodology is based on literature review and an in-depth case study based on three enterprises. The framework describes (a) the impact of digital innovations on external forces; (b) adequate strategies arising from a value chain analysis; (c) resources and capabilities of critical importance. The article contributes to the state of management literature by describing how small and medium size companies respond to the digital transformation process.

Palavras-chave


Digital transformation; digital strategy; The Five Competitive Forces Model; Value Chain Analysis; Dynamic capabilities; Ecosystem theory

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Referências


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DOI: https://doi.org/10.20397/2177-6652/2018.v18i2.1316

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Esta obra está licenciada sob uma licença Creative Commons Atribuição - NãoComercial 4.0 Internacional.