Consideraciones acerca del Design Thinking y Procesos

Luciano Augusto Toledo, Marcos Fernando Garber, Adriana Beatriz Madeira

Resumo


El Design Thinking, que tiene como objetivo proporcionar una innovación en la forma de la creación de productos y servicios, es compuesto por un ciclo de etapas que comprenden la inspiración, idealización y concretización. Actualmente el termino innovación se ha mostrado en ascenso con el gran número de start-ups y la intensa búsqueda por parte de las empresas, para adaptarse a las nuevas tecnologías y crear diferenciales competitivos en el medio en que actúan. Este trabajo es presentado en la modalidad de ensayo, lo que objetiva proporcionar al lector insights críticos sobre el tema abordado. Entre estos, toma relevancia el hecho de que el modelo de gestión y la estructura organizacional, tanto la orientada por proyectos cuanto la orientada por procesos en la estructura funcional, han sido influenciadas con la adopción de las prácticas de Design Thinking.

Palavras-chave


Gestão, marketing, inovação

Texto completo:

PDF

Referências


CLEMEN, Robert T. Making hard decision. Duxbury Press, Belmont, CA, 1996.2°ed. Duxbury Press

DEMO, P. Metodologia Cientifica Em Ciencias Sociais. [s.l.] Atlas, 1995.

FROW, P. et al. Managing Co-creation Design: A Strategic Approach to Innovation. British Journal of Management, v. 26, n. 3, p. n/a-n/a, 2015.

FROW, Pennie et al. Managing Co-creation Design: A Strategic Approach to Innovation. British Journal of Management, v. 26, n. 3, p. n/a-n/a, 2015GERO, John S. Innovation policy and design thinking. 2010, [S.l: s.n.], 2010.

GERO, J. S. Innovation policy and design thinking. Interpreting Design Thinking. Anais...2010

LUEBBE, A.; WESKE, M. Bringing Design Thinking to Business ProcessModeling. In: Design Thinking Understand – Improve – Apply. [s.l: s.n.].

LUEBBE, Alexander; WESKE, Mathias. Bringing Design Thinking to Business ProcessModeling. Design Thinking Understand – Improve – Apply. [S.l: s.n.], 2010.

MEINEL, Christoph; LEIFER, Larry. Design Thinking Research. [S.l: s.n.], 2011.

PÁDUA, E. M. M. DE. Metodologia Da Pesquisa. [s.l.] Papirus Editora, 2002.

PLATTNER, H.; MEINEL, C.; LEIFER, L. Design Thinking Research - Taking Breakthrough Innovation Home. [s.l: s.n.].

PLATTNER, Hasso; MEINEL, Christoph; LEIFER, Larry. Design Thinking Research - Taking Breakthrough Innovation Home. [S.l: s.n.], 2011.

RHINOW, H.; MEINEL, C. Design Thinking: Expectations from a Management Perspective. In: Design Thinking Research: Building Innovation Eco-Systems. [s.l: s.n.].

RHINOW, Holger; MEINEL, Christoph. Design Thinking: Expectations from a Management Perspective. Design Thinking Research: Building Innovation Eco-Systems. [S.l: s.n.], 2014.

SANTOS, M. A.; ZILBER, M. A.; TOLEDO, L. A. Um estudo sobre open innovation e sua relação com inovação e orientação para o mercado. Future Studies Research Journal, v. 3, n. 2, p. 193–219, 2011.

SANTOS, Marcia Amorim; ZILBER, Moisés Ari; TOLEDO, Luciano Augusto. Um estudo sobre open innovation e sua relação com inovação e orientação para o mercado. Future Studies Research Journal, v. 3, n. 2, p. 193–219, 2011.

SCHMIEDGEN, J. et al. Measuring the impact of design thinking. In: Design Thinking Research: Making Design Thinking Foundational. [s.l: s.n.].

SCHNEIDER, Benjamin & BOWEN, David E. Winning the Service Game, Harward Ed., 1995

SHATREVICH, V. Industrial Structures as Competitive Factor in Organization Development. Procedia - Social and Behavioral Sciences, v. 110, p. 871–878, 2014.

SHATREVICH, Vladimir. Industrial Structures as Competitive Factor in Organization Development. Procedia - Social and Behavioral Sciences, v. 110, p. 871–878, 2014.

SONALKAR, N. et al. Diagnostics for design thinking teams. In: Design Thinking Research: Making Design Thinking Foundational. [s.l: s.n.].

SONALKAR, Neeraj et al. Diagnostics for design thinking teams. Design Thinking Research: Making Design Thinking Foundational. [S.l: s.n.], 2015.

THIENEN, J. VON et al. The Co-evolution of Theory and Practice in Design Thinking–or–“Mind the Oddness Trap!” Design Thinking, 2011.




DOI: https://doi.org/10.20397/2177-6652/2017.v17i3.1198

Métricas do artigo

Carregando Métricas ...

Metrics powered by PLOS ALM

Apontamentos

  • Não há apontamentos.


Bookmark and Share


Direitos autorais 2017 Revista Gestão & Tecnologia

Licença Creative Commons
Esta obra está licenciada sob uma licença Creative Commons Atribuição - NãoComercial 4.0 Internacional.